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Twisters drops from box office top 10 after summer success

2024-09-15 00:00
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American actor
British actress
  • The film 'Twisters' has dropped out of the North American box office top 10 for the first time since its July release.
  • It earned approximately $1.2 million over the weekend, bringing its total worldwide gross to $368.7 million.
  • Despite an early digital release, the film's strong performance in theaters highlights its popularity and appeal.

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Insights

The film 'Twisters,' featuring Glen Powell, Daisy Edgar-Jones, and Anthony Ramos, has officially exited the North American box office top 10 after a successful summer run. This marks the first time since its release in July that the film has fallen out of the top rankings. Over the weekend, it earned approximately $1.2 million across 1,399 theaters, finishing in 11th place. To date, 'Twisters' has grossed a total of $368.7 million worldwide, including $102.4 million from international markets. Despite facing competition and an early digital release on August 13, just weeks after its theatrical debut, the film has demonstrated impressive staying power in theaters. The story follows Kate, who teams up with Tyler, a storm-chasing YouTube influencer known as 'The Tornado Wrangler.' Together, they work on a formula aimed at disrupting tornadoes, highlighting the film's blend of action and science. The film's ability to maintain a strong box office presence for nine weeks is noteworthy, especially considering the trend of early digital releases impacting theatrical performance. Universal Pictures' strategy to release the film on premium video on demand shortly after its premiere did not significantly hinder its box office success. As 'Twisters' continues to play in theaters nationwide, its journey reflects the evolving landscape of film distribution and audience engagement, showcasing how a compelling narrative and star power can resonate with viewers, even in a competitive market.

Contexts

The disaster thriller 'Twisters,' featuring Glen Powell and Daisy Edgar-Jones, has recently dropped from the box office top 10 after a successful summer run. During the Labor Day weekend, the film earned $8.1 million, bringing its domestic total to $258.9 million. This performance indicates a strong interest in theatrical releases, even with the film's availability on digital streaming platforms. Despite its box office success, 'Twisters' has faced some controversy, particularly regarding a kiss scene that surprised some viewers and sparked debate on social media. Glen Powell has addressed this backlash, providing his perspective on the scene and its impact on the film's reception. The film's soundtrack, featuring popular country artists like Luke Combs and Jelly Roll, was strategically designed to attract both moviegoers and country music fans. This collaboration aims to enhance the film's appeal and capitalize on the nostalgia associated with the original 1996 classic. Additionally, Powell revealed that a suggestion from Steven Spielberg significantly influenced the film's ending, highlighting the importance of collaboration in filmmaking. This insight underscores how even minor contributions from industry veterans can lead to substantial creative changes in a project.

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