In a unique approach to hiring, Bupa's CEO, who oversees a $25 billion company, has implemented a rigorous six-hour interview process for potential senior hires. This method is designed to assess not only the candidates' professional qualifications but also their personal attributes, particularly their confidence and initiative. The interview process consists of three meetings, each lasting two hours, where candidates are evaluated on various aspects, including their drink order during lunch. The CEO believes that how candidates interact with waitstaff and their choice of beverage can reveal their character and leadership potential. The first part of the interview focuses on the candidates' ability to take initiative. For instance, if the CEO orders water, he prefers candidates who confidently order wine rather than simply mirroring his choice. This preference is rooted in the belief that proactive behavior is essential for leadership roles. The CEO emphasizes that he does not want followers but rather individuals who demonstrate boldness and assertiveness in their decision-making. In addition to the drink order, the CEO pays close attention to how candidates treat the waitstaff during the interview. This aspect is crucial as it reflects their interpersonal skills and overall demeanor. The final meeting takes place back at the office, where the questions become more personal, allowing the CEO to gain deeper insights into the candidates' values and motivations. This comprehensive approach to interviewing is a response to the high stakes involved in hiring senior executives, as a poor hiring decision can be costly for the organization. Bupa's CEO is not alone in employing unconventional interview techniques. Other prominent CEOs, such as Khozema Shipchandler of Twilio, also utilize unique methods to gauge candidates' suitability. Shipchandler conducts 45-minute dinners to observe candidates in a more relaxed setting, while another CEO tests candidates' reactions to order mix-ups during meals. These practices highlight a growing trend among top executives to seek out qualities that traditional interview formats may overlook, ultimately aiming to build stronger, more effective leadership teams.
Steve Jobs had his beer test. Bupa's CEO has a six-hour interview process—and what drink you order at lunch tells him how confident you are