In California, Everpure, formerly known as Pure Storage, has rebranded to reflect a stronger focus on data management and is set to acquire data company 1touch to bolster its capabilities. The rebranding comes as Everpure aims to coordinate data storage with management, particularly in optimizing for artificial intelligence demands. The acquisition of 1touch, known for its innovations in data intelligence and orchestration, intends to improve how organizations can utilize and understand their data, making it 'AI-ready'. With this transition, Everpure will trade under its new name on the New York Stock Exchange starting March 5, 2026. Charles Giancarlo, the CEO of Everpure, stated that the company’s transformation reflects its purpose to help enterprises harness the full potential of their data amid evolving AI needs. The company critiques the outdated storage processes prevalent in the industry, emphasizing that better data handling is crucial for enhancing AI performance. The acquisition is designed to facilitate better data contextualization and classification, which will empower organizations to realize the true value of their data. 1touch CEO Ashish Gupta remarked on the collaboration, suggesting that merging with Everpure would enable the removal of barriers preventing enterprises from achieving a solid return on investment from their data. The combination aims to enrich data discovery and semantic context across various data environments, enhancing the AI readiness of enterprise information systems. As part of its strategic roadmap, Everpure plans to finalize the acquisition by the second quarter of FY27, emphasizing the significance of data in the AI era. Data management is now viewed as a critical aspect for organizations looking to thrive in the contemporary business landscape, requiring improved data infrastructure to keep pace with technological advancements.