Walmart eliminates synthetic dyes from private-label brands

Dec 18, 2025, 9:00 AM10

(Update: Dec 18, 2025, 9:00 AM)

Walmart

U.S. discount retailer based in Arkansas

General Mills

American consumer goods manufacturer

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Walmart eliminates synthetic dyes from private-label brands

Walmart's private-label products are now 90% synthetic dye-free.
The move aligns with trends as competitors like Kraft Heinz and PepsiCo also remove artificial ingredients.
Walmart's actions reflect consumer demand for transparency in food products.

Walmart

U.S. discount retailer based in Arkansas

General Mills

American consumer goods manufacturer

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