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Ocado sees customer surge in Q3, raises full-year outlook

2024-09-19 07:42
British online supermarket
  • Ocado's customer base grew to over 1.06 million in Q3, up from 961,000 a year ago.
  • The retailer reported a 15.5% increase in revenue, totaling £658 million for the quarter ending September 1.
  • This strong performance has led Ocado to raise its full-year revenue guidance to double-digit percentage growth.

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Insights

Ocado has reported a significant increase in customer numbers, reaching over 1.06 million in the third quarter, compared to 961,000 during the same period last year. This surge in customers has contributed to a 15.5% year-on-year revenue growth, totaling £658 million for the quarter ending September 1. The average number of orders per week also rose by 14.7% to 437,000, indicating a strong demand for Ocado's services. Despite a slight decline in average selling prices by 0.4%, the retailer's performance has outpaced the broader online grocery market, which saw a growth of only 4.4%. Hannah Gibson, the chief executive of Ocado Retail, emphasized the company's commitment to providing customers with exceptional choice, service, and value. The retailer's strategy appears to be resonating with consumers, as evidenced by the increased frequency of shopping and improved customer satisfaction. Analysts have noted that Ocado's revenue growth is a strong performance, especially when compared to market data from Kantar, which reported a lower growth rate of 12.9% over the summer months. In addition to the rise in customer numbers and revenue, Ocado's first-half losses nearly halved, reflecting better-than-expected earnings from its robotic warehouse operations. The company reported a pre-tax loss of £154 million for the six months ending June 2, a significant improvement from the £290 million loss recorded a year earlier. This positive trend suggests that Ocado is on a path to recovery and growth. Overall, the combination of increased customer engagement, revenue growth, and improved operational efficiency positions Ocado favorably for the remainder of the year, prompting the company to raise its full-year revenue guidance to double-digit percentage growth.

Contexts

Ocado has experienced a surge in customer numbers during the third quarter, prompting the company to raise its full-year outlook. This increase in customers can be attributed to a return of middle-class shoppers, who have been drawn back to Ocado following recent price cuts. The company's strategic pricing adjustments appear to have successfully attracted a demographic that had previously been hesitant to shop with them. However, Ocado has faced challenges, including a revolt from investors regarding a substantial pay deal for its founder, which was valued at £14.8 million. This discontent among investors highlights ongoing concerns about executive compensation amidst fluctuating company performance. Additionally, Ocado's position in the market has been affected by its removal from the FTSE 100 index, while other companies like Darktrace have seen brief promotions. This shift in market dynamics may influence investor sentiment and the company's future strategies. Looking ahead, discussions around a potential New York listing could position Ocado as a significant player in the tech sector, further impacting its growth trajectory and market perception. The combination of these factors illustrates a complex landscape for Ocado as it navigates customer engagement, investor relations, and market positioning.

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