Insights

King Charles has introduced a gin pop-up at the Sandringham Estate, allowing tourists to sample his own-brand gin. This initiative reflects the King's personal affinity for gin, as he has been known to enjoy the spirit. The gin offered is crafted using ingredients sourced from the estate, including unique botanicals such as myrtle, which has historical significance, being derived from a cutting of the wedding bouquet of King Edward VII and Queen Alexandra. The Celebration Gin features persimmons and is complemented by an apple and raspberry variant, which is made by steeping the fruits in distilled spirit. This approach not only highlights the estate's produce but also showcases the King's commitment to quality and local sourcing. Last year, the King was seen enjoying gin in a casual setting, demonstrating his approachable personality. His preference for a straightforward gin experience was evident when he opted for straight gin over tonic during a visit to Malton, Yorkshire. This moment was well-received by those present, including Queen Camilla, who shared in the light-hearted atmosphere. The gin pop-up at Sandringham is not just a business venture; it serves as a way to engage with visitors and share a piece of royal heritage. By offering a taste of his own-brand gin, King Charles is creating a unique experience for tourists, blending tradition with modern tourism.