In China, Apple is reportedly prototyping a new iPhone display that measures approximately 6.96 inches. This development is part of the company's preparations for the launch of its 20th anniversary iPhone, which is expected to debut next year. The information comes from a Chinese leaker known as Digital Chat Station, who indicated that Apple is conducting internal tests on this larger display. The screen ratio is said to be consistent with the current iPhone 17 Pro Max, although it remains uncertain whether this display will be utilized in the upcoming iPhone 20 Pro Max. Last month, Bloomberg reported that Apple has begun intensifying its efforts on two different sizes for the 20th anniversary iPhone. This aligns with multiple rumors suggesting that the device will feature an edge-to-edge display with curved glass on all sides, creating a nearly borderless visual experience. The anticipation surrounding this new model is heightened by the fact that the current iPhone 18 Pro and iPhone 18 Pro Max models are expected to maintain the same dimensions as the existing iPhone 17 Pro models, which are available in sizes of 6.3 and 6.9 inches. The last significant increase in the size of Apple's premium iPhone displays occurred with the iPhone 16 Pro lineup in 2024. The iPhone 16 Pro saw an increase from 6.1 inches to 6.3 inches, while the iPhone 16 Pro Max grew from 6.7 inches to 6.9 inches. This was made possible by slimmer bezels and slightly larger chassis dimensions. The current rumors about the 20th anniversary iPhone mark the first indication of any plans to further increase the display size for this commemorative model, which is set to be released in 2027. As Apple continues to innovate and push the boundaries of smartphone design, the potential introduction of a 7-inch display could significantly impact the market. The company has a history of setting trends in the smartphone industry, and this new development could lead to a shift in consumer expectations regarding device size and functionality. The upcoming iPhone 20 Pro Max, if it incorporates this larger display, may redefine the standards for premium smartphones in the years to come.