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Andrew Yang tackles the attention economy with Noble Mobile

Jun 10, 2026, 6:00 PM10
(Update: Jun 10, 2026, 6:00 PM)
American entrepreneur, attorney and political candidate

Andrew Yang tackles the attention economy with Noble Mobile

  • Andrew Yang's startup Noble Mobile incentivizes users to reduce phone usage.
  • Yang discusses the economic implications of automation and AI, emphasizing the need for innovative solutions.
  • His initiatives aim to empower individuals financially while addressing the challenges of the attention economy.
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In recent months, Andrew Yang has been actively promoting his startup, Noble Mobile, which aims to address the challenges posed by the attention economy. This initiative comes in the wake of Yang's 2020 presidential campaign, where he warned about the potential negative impacts of automation and artificial intelligence on the labor market. His concerns have gained traction as prominent figures like Dario Amodei, Sam Altman, and Bernie Sanders echo similar sentiments regarding the need for Universal Basic Income (UBI) and other economic reforms. Noble Mobile operates on a unique premise: it incentivizes users to reduce their phone usage, thereby promoting healthier digital habits. Yang believes that the significant disparity in wireless costs between Americans and Europeans presents a lucrative opportunity for startups like his. By partnering with companies such as Light Phone, Noble Mobile aligns itself with the growing 'together tech' movement, which emphasizes community and mindful technology use. In addition to discussing his startup, Yang has been vocal about the implications of government policies on technology and wealth distribution. He expresses skepticism regarding Bernie Sanders' proposed AI sovereign wealth fund, arguing that the flow of funds should not necessarily be managed by the government. Instead, Yang advocates for innovative solutions that empower individuals directly. Yang's vision for UBI is that it should serve as a 'landing pad' rather than a complete salary replacement. He highlights how Noble Mobile can contribute to this vision by potentially saving users $600 a year, thus providing them with more financial flexibility. Through his initiatives, Yang aims to reshape the conversation around technology, wealth distribution, and the future of work.

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