In Pennsylvania, W.J. Werzyn has transformed his family’s window and door business into a thriving enterprise known as West Shore Home. After returning to Pennsylvania in 2006, he began implementing software solutions to streamline operations, which has led to significant growth. As of 2026, the company employs over 3,200 people, including installers and design consultants, and has developed a proprietary AI application called Hawkeye to enhance its services. This technology allows for computer vision captures and AI-assisted decisions in bathroom remodeling, making the process more efficient.
Werzyn's approach to integrating AI into the business has been strategic, focusing on scaling output without a proportional increase in payroll. He has observed a shift in homeowner behavior, with many opting for remodeling rather than moving, which has created a favorable environment for his business. By leveraging AI, he believes that West Shore Home can increase its gross revenue from $1.1 billion to $2 billion while only increasing its workforce to 6,000 employees, compared to the 7,000 that would have been necessary in a less automated operation.
Despite the advantages of AI, Werzyn acknowledges the limitations and occasional errors in the technology. He shared an anecdote about a conversation with the AI model Claude, where it mistakenly referred to EBITDA in millimeters instead of dollars, highlighting the need for human oversight in the process. While AI plays a crucial role in various aspects of the business, including forecasting and scheduling, human consultants still verify the details and finalize decisions, ensuring that the technology complements rather than replaces human expertise.
Overall, Werzyn's innovative use of AI in his business model exemplifies how technology can enhance operational efficiency and drive growth. His commitment to integrating advanced tools while maintaining a human touch reflects a balanced approach to modern business practices. As the company continues to evolve, it remains focused on leveraging technology to meet the changing needs of homeowners and the market.
