In January 2026, Barron Trump, the son of former President Donald Trump, was officially listed in public records as one of the directors of SOLLOS Yerba Mate Inc., a beverage company based in Palm Beach, Florida, near Mar-a-Lago. The company is focused on producing yerba mate, a caffeinated herbal tea that has become increasingly popular in the United States as an alternative to coffee. Alongside Barron Trump, four other directors are Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez, some of whom attended high school with him. The filings indicated that SOLLOS Yerba Mate raised one million dollars through a private placement, signaling a significant financial commitment to launch the business. Spencer Bernstein, one of the directors, revealed that he had decided to postpone his final semester at Villanova University to dedicate time to the startup. This indicates a personal and professional investment in the burgeoning beverage industry. The company aims to launch its products to consumers in the spring of 2026, although the specific launch date has not yet been announced. Barron Trump, who is currently a sophomore at New York University's Stern School of Business, is entering the business world at a young age. This involvement in SOLLOS Yerba Mate reflects a continuation of entrepreneurial endeavors associated with the Trump family name. The company adds to Barron's business portfolio, which also included an attempt to establish a real estate firm in July 2024, although that venture was dissolved shortly after the presidential election. The beverage industry, particularly the segment focused on caffeinated alternatives, is seeing significant growth in the U.S., making this startup not only timely but also strategically positioned. The information surrounding this venture has gained significant media attention, primarily due to Barron Trump's lineage and potential influence in the market. It remains to be seen how this company will perform and what stage it will reach in the competitive beverage landscape.