BrewDog initiates a potential sale process amid financial struggles

Feb 14, 2026, 9:47 AM10

(Update: Feb 14, 2026, 9:47 AM)

Scotland

country in north-west Europe, part of the United Kingdom

AlixPartners

American consulting firm

BrewDog

multinational brewery based in Ellon, Scotland

business

controversial

impactful

BrewDog initiates a potential sale process amid financial struggles

BrewDog has appointed AlixPartners to oversee a potential sale due to ongoing financial struggles.
The company has faced significant losses and has closed several bars as a result.
This sale process may lead to the separation of BrewDog's breweries and a change in ownership.

Scotland

country in north-west Europe, part of the United Kingdom

AlixPartners

American consulting firm

BrewDog

multinational brewery based in Ellon, Scotland

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