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Founders boost AI tool spending by 20% in Asia

Mar 3, 2026, 1:00 AM20
(Update: Mar 4, 2026, 3:57 PM)
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Founders boost AI tool spending by 20% in Asia

  • Spending on AI tools by founders increased by 20% last year, indicating efficiency-focused capital allocation.
  • The emergence of AI startups is notable, with 30% of new businesses in Singapore and two-thirds in Hong Kong focusing on AI.
  • This shift highlights a proactive adaptation to global competition and disruption within the Asia-Pacific region.
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In a recent analysis, Aspire, a fintech firm based in Singapore, reported a significant increase in spending on AI tools by founders, which surged by 20% last year. This analysis drew on data from over 37,000 small and medium-sized enterprises (SMEs) in the Asia-Pacific region. Andrea Baronchelli, co-founder and CEO of Aspire, noted that this trend indicates a strategic reallocation of capital aimed at enhancing operational efficiency. Interestingly, the growth in the use of advanced AI models, such as Anthropic’s Claude, and AI coding tools like Cursor, highlighted a pivotal shift in the utilization of AI technology beyond just administrative functions to central product development. The study revealed that a noteworthy 30% of new startups in Singapore were now involved in the AI sector, while in Hong Kong, this number was even more remarkable, with two-thirds of new businesses established in late 2025 stemming from the AI industry. This substantial rise suggests a burgeoning interest and institutional readiness for fostering AI innovation and startups in these regions. According to Baronchelli, this environment features a new generation of founders who are embracing intense global competition and disruption rather than resisting it. Andrea Baronchelli’s journey to founding Aspire traces back to his experience as an investment banker in London, where he felt constrained by traditional systems. His tenure as Vietnam CEO of Lazada, followed by the role of chief marketing officer until its acquisition by Alibaba in 2018, equipped him with the insights necessary to establish a platform focused on addressing young entrepreneurs' financial needs. Since its inception, Aspire has averaged an impressive 50% year-on-year growth, fueled by its innovative services, such as automated expense tracking and cross-border payments. Aspire has garnered backing from prestigious investors like Y Combinator and PayPal, in addition to Tencent and Sequoia Capital. In a move to expand the platform's reach, Aspire announced last December its plans to venture into the U.S., Australia, and Europe. Baronchelli expressed a desire to be present in markets where new business development occurs, underscoring the importance of connecting with early adopters of technology in order to harness growth opportunities in the dynamic fintech landscape.

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