In Germany, Katjes Group, owner of the vegetarian sweet brand Candy Kittens, is in advanced negotiations to acquire Graze, a snack brand previously owned by Unilever. Unilever had purchased Graze in 2019 for approximately £150 million, but the brand has not met expectations under their ownership, prompting them to put it up for sale earlier this year. This proposed sale for around £35 million signals a significant depreciation in value, reflecting the poor performance of Graze since its acquisition. New Chief Executive Fernando Fernandez has been focusing on divesting brands that are underperforming and reallocating investments into more lucrative areas such as consumer healthcare and beauty products. Alongside the sale of Graze, Fernandez is reportedly pursuing sales of other well-known British food brands like Colman's, Bovril, and Marmite in a mission to prioritize growth in sectors that promise higher returns on investments. The stark contrast between the initial purchase price and the current sale figure illustrates the challenges Unilever faces within the competitive snack and natural food markets and underscores the shift in strategic focus announced by Fernandez.