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RUM Group rebrands after $767 million Northern Data acquisition

Jun 18, 2026, 12:22 AM10
(Update: Jun 18, 2026, 12:22 AM)
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RUM Group rebrands after $767 million Northern Data acquisition

  • Rumble Inc has completed its acquisition of Northern Data AG, valued at $767 million.
  • The company is rebranding to RUM Group Inc to unify its media, cloud, and AI infrastructure businesses.
  • This strategic move aims to enhance Rumble's presence in cloud computing and AI, indicating a shift in its business model.
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