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Liverpool raises £10 million with new tourism tax to attract events

Mar 17, 2026, 7:15 AM20
(Update: Mar 19, 2026, 7:40 PM)
city in Merseyside, England, United Kingdom

Liverpool raises £10 million with new tourism tax to attract events

  • Liverpool introduced a £2-per-room overnight visitor charge in June 2025.
  • The fund aims to attract major events that drive overnight visitor spending.
  • This initiative contributes to a sustainable visitor economy, fostering year-round stability.
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Story

In June 2025, Liverpool introduced a £2-per-room overnight visitor charge that generated a £10 million fund aimed at attracting significant events to the city. Managed by Accommodation BID, this tourism tax was created to enhance the local economy by encouraging overnight stays, which tend to contribute more to the visitor economy compared to day visitors. The fund has been earmarked for major events like the Labour Party Conference, World Chess Championships, and World Boxing Championships, with nearly £7 million specifically allocated to supporting such initiatives. Additional investments aim to boost destination marketing and the overall visitor economy. Bill Addy, the chief executive of Liverpool BID, emphasized the importance of targeting investments to create a sustainable visitor economy that not only reduces dependency on seasonal tourism but also opens avenues for longer-term stability in job creation. Marcus Magee, chairman of the Accommodation BID board, pointed out that the initiative demonstrates a private sector-driven approach to generate economic growth through tourism. The fund's strategic focus is expected to not only bring in more visitors but also foster a thriving circular economy in the hospitality sector. In recent data, Liverpool has reportedly seen its highest hotel occupancy rates. Rankings indicate that the city is among the top 20 globally for weekend hotel occupancy rates, demonstrating the effectiveness of the tourism tax initiative in bolstering local accommodations. The Conferences and Exhibition Fund offers a structured application process, with two annual windows for event organizers to apply for financial support. This approach reflects a commitment to engaging with various stakeholders within the hospitality industry to enhance Liverpool's attractiveness as a destination. Conversely, Chicago has also recently implemented a significant tourism tax, hiking hotel rates to 19%, aimed at generating funds for enhancing its hospitality offerings and marketing initiatives, showcasing a broader trend among cities to leverage tourism taxes for economic development. This convergence indicates an evolving landscape where cities are increasingly reliant on strategic funding mechanisms to not only support tourism but also ensure financial sustainability amidst changing visitor patterns.

Context

The introduction of a tourism tax in Liverpool has been met with considerable interest due to its potential implications for the local economy. Liverpool, a city renowned for its rich cultural heritage and vibrant tourism industry, hosts millions of visitors each year. The introduction of a tourism tax is intended to generate additional revenue that can be reinvested into local services and infrastructure, enhancing the overall experience for both residents and visitors. This report aims to explore the anticipated impact of such a tax on the local economy, including its effects on tourism, local businesses, and public services. Implementing a tourism tax could generate significant revenue for Liverpool, providing much-needed funds for public services. This extra income could be allocated to areas such as transportation, public safety, and cultural initiatives, ultimately benefitting residents who may feel the strain of tourism on local resources. In addition, the added funds could enhance the city’s attractions and amenities, maintaining its appeal as a travel destination. However, it is essential to balance the need for additional funding with the potential risk of deterring tourists, who may seek more affordable alternatives in nearby areas without such levies. There is a growing concern that a tourism tax may negatively affect visitor numbers, particularly if the rate is perceived as excessive. Some stakeholders argue that tourists may reconsider their travel plans, and instead choose destinations where their money might stretch further. Local businesses that rely heavily on tourism could consequently face challenges, as a potential decline in visitor numbers might lead to reduced sales and overall economic activity. Additionally, restaurants, shops, and hotels may be forced to absorb the costs of the tax, leading to higher prices that could further dissuade visitors from choosing Liverpool as their destination of choice. Conversely, if managed correctly, the tourism tax could foster a sustainable economic model that supports both the local economy and the tourism sector. By allocating tax revenues towards improving infrastructure and enhancing the visitor experience, Liverpool could ensure that its tourism industry remains competitive. Furthermore, engaging with local businesses and stakeholders during the tax implementation process could help mitigate potential backlash, encouraging a cooperative approach to ensure the prosperity of both the local economy and tourism sector. Overall, careful consideration and strategic planning will be essential for Liverpool to maximize the benefits of this new tourism tax while minimizing any adverse effects.

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