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business May 16, 2026, 2:00 AM
IDEO shifts focus to teaching innovation in response to evolving design landscape - IDEO is revamping its value proposition by focusing on teaching companies how to innovate rather than just providing design solutions.
- The firm is helping Chinese companies expand globally, while also acknowledging the challenges faced by Japanese firms looking to enter North America.
- This shift reflects a broader transformation in the design landscape, driven by the need for more than just customer-centric approaches.
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2026 All rights reserved
2026 All rights reserved