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business Dec 4, 2025, 1:00 AM
Phil Gilbert revolutionizes IBM with design thinking strategy - Phil Gilbert was appointed as IBM's general manager of design in 2012.
- He implemented design thinking by allowing employees to opt-in and focusing on user outcomes.
- His approach led to the hiring of over 1,000 designers and established a Design Thinking Center of Excellence.
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2026 All rights reserved
2026 All rights reserved