Variety

American weekly entertainment magazine

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Companies shift focus to Gen Z and women viewers in Super Bowl ads
entertainment Feb 7, 2026, 11:00 AM
Companies shift focus to Gen Z and women viewers in Super Bowl ads
  • Super Bowl ratings have reached record levels, with 127.7 million viewers in 2025.
  • Companies like Instacart and Mars Snacking are focusing advertising efforts on Gen Z and women.
  • The new marketing strategies indicate a significant shift in targeting demographics for the Super Bowl.
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