The Sidemen, a popular YouTube collective, are making significant strides in their culinary venture by expanding their fried chicken brand, Sides. The collective, known for its large following, currently has five operational outlets in the UK and one in Singapore. Their ambitious plan includes the opening of 15 new restaurants throughout the year 2026. This growth is primarily focused on the UK market, addressing a rising demand for their offerings. The expansion strategy will also include new sites in Glasgow, Wales, and Liverpool, illustrating their commitment to enhancing their UK footprint. Furthermore, the brand's managers are not solely focused on domestic growth. The Sidemen have set their sights on international markets, including new openings planned in Asia and the Middle East. The countries targeted for expansion include India, Malaysia, Singapore, and the UAE. This international push reflects a recognition of the global appetite for their unique food offerings, promising a new chapter in the Sides brand evolution. The success of Sides so far can be attributed to the collective's immense popularity, with 22 million subscribers across their various YouTube channels. The founders, including notable figures like KSI and Wroetoshaw, have managed to cultivate a strong and engaging brand identity. Aaron Moore-Saxton, the brand's managing director, spoke about the momentum being experienced in the UK and the increasing demand internationally, which has instilled confidence in their next growth phase. With the rising competition among chicken restaurants in the UK, this expansion aligns the Sidemen with other notable brands, like Popeyes and Wingstop, that also seek to penetrate the growing market. As they move forward, the Sidemen express enthusiasm for bringing more people into their Sides journey, focusing on providing bold flavors and sharing positive experiences around their food. This focus aligns with their long-term vision to not only satisfy the local market but to carve a significant niche in the international arena.