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UOB targets 30 percent revenue from Southeast Asia by 2026

Dec 23, 2025, 12:29 PM10
(Update: Dec 23, 2025, 12:29 PM)
south-eastern region of Asia
Singaporean businessman

UOB targets 30 percent revenue from Southeast Asia by 2026

  • Wee Ee Cheong, UOB's CEO, highlights the bank's aims to expand its Southeast Asian revenue share by 2026.
  • UOB currently holds significant market shares in Singapore for both deposits and loans but faces challenges like declining share prices.
  • Despite these challenges, Mr. Wee assures the bank's strong profitability and reserves, reflecting a commitment to growth.
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In Southeast Asia, UOB is observing a dynamic growth environment, with specific strategic goals established by its third-generation chief, Wee Ee Cheong. By 2026, UOB plans to elevate its revenue contribution from the region to 30 percent, while committing to retain Singapore's share at 50 percent. This approach responds to an evolving market and geopolitical landscape where UOB currently holds significant market shares, accounting for about 21 percent of Singapore-dollar deposits and about 25 percent of loans in Singapore. Despite a recent decline in UOB's share price and concerns regarding bad debts, Mr. Wee remains optimistic, citing the bank's solid profitability and ample reserves as stabilizing factors. The leadership transition has been a topic of discussion as well, with Mr. Wee acknowledging the gradual process of determining his successor while noting that the company’s long-term success relies on a balanced team with varying tenure among employees. His comments indicate a recognition of the need for both continuity and fresh perspectives within leadership roles. Furthermore, his passion for art mirrors his strategic vision, emphasizing that values extend beyond monetary measures, paralleling UOB's mission to blend tradition with a forward-looking growth strategy. The cultivation of a nurturing work environment is also of importance to Mr. Wee, who sees preparation for future leaders as crucial for the bank and its employees' overall development.

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