Poppi reshapes soda marketing with unorthodox strategies
Poppi reshapes soda marketing with unorthodox strategies
- Ella Ellsworth is the founder of Poppi, a fast-growing beverage brand in the United States.
- She sold her company for $2 billion and adapted innovative marketing strategies, including memorable TV ads.
- Her approach is now influencing larger companies like Pepsi, emphasizing agility and authenticity.
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